THE EDITORIAL
Time in words
Immerse yourself in the world of limitless watchmaking luxury. In our editorial section, we have carefully selected articles that focus on various aspects of the worlds finest Swiss made watches, including the history of the brands and diving deeper into their models, watchmaking traditions, discovering major innovations, new releases and more.
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Rolex
A VOYAGE INTO THE WORLD OF ROLEX
Hans Wilsdorf was firmly convinced of a person’s ability to innovate and strive for excellence. More than 100 years after the creation of the brand, the founder’s philosophy is more present than ever, from the manufacturing of the company’s watches to its commitments worldwide.
Rolex
VENTURING TO THE OUTER LIMITS
The Oyster Perpetual Explorer and Oyster Perpetual Explorer II evolved from Rolex’s deep involvement with exploration. They go where few people venture. The brand was able to test these watches in real life by equipping polar, mountaineering and caving expeditions over many years.
Rolex
THE REFERENCE AMONG DIVERS' WATCHES
The Oyster Perpetual Submariner and Oyster Perpetual Submariner Date, archetypes of the divers’ watch, epitomize the historic link between Rolex and underwater exploration. Launched in 1953, the Submariner was the first divers’ wristwatch waterproof to a depth of 100 metres (330 feet).
Rolex
THE REALIZATION OF AN IDEAL
When midnight strikes, the Oyster Perpetual Day-Date forms a bridge between past and future, between what has been achieved and what remains to be lived. Since 1956, it has borne witness to the greatest moments in history on the wrist of visionaries, virtuosos and pioneers.
Rolex
BORN TO RACE
An iconic model introduced in 1963, the Cosmograph Daytona was designed to meet the needs of motor racing professionals. Fitted with a tachymetric bezel and a high-performance mechanical movement, this now legendary chronograph is the instrument of choice for measuring time intervals or determining average speeds.
Rolex
ESSENCE OF THE OYSTER
Watches in the Oyster Perpetual range are symbols of universal and classic style, while offering essential day-to-day functions – hours, minutes and seconds. Firmly rooted in the pioneering origins of Rolex, these models embody timeless form and function. They represent timepieces in their purest form.
Rolex
THE COSMOPOLITAN WATCH
Launched in 1955, the GMT-Master witnessed the rapid expansion of intercontinental travel in the latter half of the 20th century. It even became the official watch of Pan American World Airways, the most prominent American international airline at the time. The GMT-Master, a true “tool watch”.
Rolex
THE SKY IS THE LIMIT
The Oyster Perpetual Air-King celebrates the aeronautical heritage of the original Oyster. It pays tribute to those for whom the sky was a new frontier of adventure, exploration and groundbreaking achievement – a springboard for new ideals.
Rolex & Golf
THE RYDER CUP
Rolex is Worldwide Partner of The Ryder Cup, the 44th edition of which takes place from 29 September to 1 October 2023 in Italy. Created in 1927, The Ryder Cup is one of the most watched sporting events in the world.
Rolex
THE AUDACITY OF EXCELLENCE
Pioneering women have always been a keystone in the history of Rolex. Since the earliest days of the brand, they have inspired the creation and development of special timepieces that would support their quest for empowerment.
